HDB: Always On Content

Concept, Art Direction, social media always on

Crafting relatable content for HDB's social channels, engaging the everyday audience.

Always on social content is essential for government entities like the Housing Development Board of Singapore to help them stay relevant.

We’ve created guides to help owners make the most out of their homes and neighborhoods.

We’ve also created a series showing how some homeowners fell in love with their first homes.

From ASMR videos to teach you how to maintain your home,

To tongue-in-cheek content reminding our audience on getting their homes ready for the festive season.

One of the otheres ways we’ve done engaged our audience is to leverage the power of memes to educate our audience about the many amenities our housing projects offer.

Credits

Dominic Ho (Senior Art Director)
Claire Toh (Senior Copywriter)
Teo Qian Yee (Junior Art Director)
Josh Ng (Copywriter)