Decorating Together
Concept, Art Direction, Brand refereshMyojo Noodles aren't just a meal; they represent moments of nostalgia and family to every Singaporean. But how do you inject new life and excitement into such a cherished staple?
To rejuvenate this beloved brand, we introduced "Decorating Together." This initiative encouraged families to transform meal prep into a shared moment of joy, turning each bowl of Myojo into a vibrant celebration enjoyed by all.
Taking the iconic jingle that everyone knows and loves, we’ve created a series of 3 videos to showcase how families can transform their cooking experience into something magical.
Octo Bath
Lazy River Sunbathers
River Monsters
To help families create “Decorating Together” moments, we launched our refreshed brand identity with a set of gifts with purchases containing a bowl and an egg mold to help create the chickens seen in our commercial.
To top it off, we made a website with recipes for families to decorate together. It also contains a gallery where you can see what others have created.
Credits
Hanyi Lee (Chief Creative Officer)
Etienne Lesourd (Associate Creative Director)
Dominic Ho (Art Director)
Jennifer Lew (Copywriter)
Poyi Sung (Film Director)