Singtel Always On Social Content
Concept, Art Direction, design, social mediaSingapore’s best telco has been connecting people for many years, but how do we help them connect with their audience on social media? By creating relatable content of course!
In a landscape where every brand is shouting for attention, we’ve decided to take a more relatable approach by being what the brand is, a Singaporean. Rather than shouting an endless stream of promos and deals, we have created content to connect with out fans and also to help them connect with the world around them.
From guides to show to your Ma and Pa
to keep them digitally savvy,
To using your star signs to talk about the kind of techie you are,
Or even a guide on how to plan for your BTO,
we’ve got our audience covered like our nationwide coverage.
We made video content that doesn’t scream at you
to buy or sign up for something,
And collaborated with other local KOLs too.
And on YouTube, we’ve created a 5 episode content series that connected generations.
We created content for Singaporeans,
by Singaporeans.
